In today’s digital world, having a website to showcase your brand, product or service is crucial for gaining recognition and attracting potential customers. But, it’s not just about creating a great looking website with a smooth user experience. To truly succeed, you need to focus on not only attracting visitors, but also converting them into paying customers. In this post, we’ll explore why website users are so important and how optimising your conversion rate can skyrocket your online business. Plus, we’ll share the handy tools we use at Class to help you monitor and improve your website’s conversion rate.

Why understanding website users are vital for your success?

Website users are the lifeblood of your online presence. They’re the potential customers who visit your website to discover what your brand or services are all about. Your primary goal is to attract these users and turn them into paying customers. Without website users, your website would lose its purpose and your business growth potential would suffer. That’s why the acquisition of website users plays such a crucial role in online marketing.

Understanding conversion rate optimisation (CRO)

Conversion rate optimisation (CRO) is the secret juice that makes your website super effective in turning visitors into customers. The ultimate goal is to boost your website’s conversion rate while enhancing user experience and reducing bounce rates. Here at Class, we use data-driven strategies to improve the usability, navigation, design, and content of your website. By doing so, you can persuade users to take action and convert into loyal customers.

Now, let’s talk about some practical tools that can help you monitor and optimise your website’s conversion rate. One crowd-pleaser Class love to use is Lucky Orange.

Features include:

Dynamic heat maps: Get real-time insights into user behaviour, see where users click and engage with your website. This valuable data allows you to identify areas that need improvement to optimise conversion rates. From experience, users are time poor. Serve 

Session recordings: Take a closer look at user engagement by capturing how users navigate your website. This powerful tool provides in-depth understanding of user behaviour, including signs of frustration or form abandonment. It helps you make targeted improvements for higher conversions. From experience, the less work required for a user the better outcomes.

Surveys: Gather valuable user feedback on their experience with your website. This direct input from users helps you identify pain points and make necessary improvements to enhance conversions. Lucky Orange also includes announcements that allow you to get the right people’s attention with an alert or modal pop-up.

In addition to Lucky Orange we also are fans of Google Ads. Google Ads is basically Pay-per-click (PPC) advertising. At Class, we love it because it’s a super cost-effective way to drive targeted traffic to your website. We begin by making a customised list of keywords based on what potential customers would search for when looking for your brand or similar products and services. With regular performance updates, we refine our keyword selection to increase customer engagement and clicks. Plus, we track conversions to measure the actions taken by your customers after clicking your ad, making sure your marketing goals are met. By continually optimising our strategy, we increase impressions, clicks, and ultimately, conversions.


Class can help you build the perfect website that will not only look gorgeous, but also serve an effective purpose. Our extensive background in user experience and web design will ensure your website is intuitive, well-designed, and built to foster relationships with customers. Your business is too important to leave it to just anyone; you need a reliable agency like Class at the helm. So don’t hesitate – contact Chris today and arrange a call so Class can get started bringing your vision to life. Before you know it, you’ll have converted more visitors than ever before and be on the path to success!

Project in mind?

Find out how we can help. If you would like to work with us let's have a chat.