FTSE 250 and property development company St. Modwen approached Class to redevelop their website. They had become frustrated with the outdated appearance, lack of functionality, and complicated navigation structure of their current website.
With a rich 30-year history, spread across three business divisions, St. Modwen tasked Class with delivering a fresh, new, website that appealed to various stakeholders from prospective home owners through to strategic land developers and shareholders.
Working closely with the external communications team we defined user flows and a simpler navigation structure. Our process of wire framing before starting the visual design allowed us to map out the entire user experience, making sure we met every business goal. Content responsibilities were shared on GatherContent allowing the content team to create, review, update and share content ideas quickly, internally, all in one place.
Business websites can be straightforward and dull but for St. Modwen the end result is an engaging, professional website with an abundant use of white space allowing image, video and text content to sit proudly off each page.
“During the process, the team listened, challenged and never lost sight of what we were trying to achieve. Class came highly recommended and we share that view. It is a agency that punches above its weight to deliver for clients and we will continue working with it in the future”.
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