Developing the best cricket business in the world

Edgbaston is a venue unlike any other in Birmingham. It’s home to amazing events, world-class sport, and fine dining. Class have worked with Edgbaston since 2015 and are the official digital partner of the business.

Edgbaston is home to Warwickshire CCC, Birmingham Bears, Warwickshire Women’s, Birmingham Phoenix, and England internationals. A wide family of teams brought together on one unified digital platform. Each retains its own identity through colours and brand styling, while benefiting from a shared structure that keeps everything consistent and easy to navigate.

At the centre of it all is the Match Centre, built using CricViz APIs to deliver an immersive live experience for fans. It offers:

• Ball-by-ball coverage, keeping supporters on top of every delivery.
• Video highlights of key moments, delivered instantly into the feed.
• Live text updates alongside dynamic scorecards and stats.

The Match Centre scales effortlessly from global events like The Ashes to Second XI fixtures, and pushes live data and notifications directly to the Edgbaston iPhone and Android apps. Since launch, it has seen quadruple-digit growth in usage, becoming a vital part of how fans follow the game.

That engagement translates into the stands too, Edgbaston now consistently sells out major events, with the digital platform playing a key role in converting fan interest into ticket sales.