Simplifying digital for the UK’s largest food supplier

Bidfood is one of the UK’s leading foodservice providers, supplying thousands of customers across the country with an enormous and ever-changing product range. Their digital presence needed to reflect the scale of the business while making it simple for customers to find what they need, quickly.

We partnered with Bidfood to redesign and rebuild key areas of their website, creating a clearer structure, improved user journeys, and a platform that could evolve alongside the business.

Working closely with Bidfood’s marketing and digital teams, we restructured the site architecture to better reflect how customers search for products and services. We redesigned key user journeys to improve clarity across devices, introduced a modular design system for consistency, and implemented a CMS setup that allows multiple teams to manage content with ease.

The result is a platform that makes Bidfood’s vast offering simpler to explore and far easier to maintain. With a digital presence that now reflects the scale, clarity, and professionalism of the brand itself, while providing a foundation that can continue to evolve as the business grows.