Edgbaston have signed a three-year partnership with Birmingham web design agency Class Creative as the Official Digital Agency.

Class Creative has redesigned the club’s digital offering this year by creating new websites for each of its three brands in Warwickshire CCC, its Birmingham Bears T20 team and Edgbaston as an international cricket stadium and conference & events business. It also helped create the new iconic roaring Bear crest that adorns Birmingham Bears playing shirts, caps and a new range of merchandise that were released ahead of the 2016 season.

Gareth Roberts, Commercial Director of Warwickshire CCC, said: “Working with our Digital Media Producer, Class Creative has played an instrumental role in transforming our digital offering and ensuring that we now have three outstanding websites to showcase our offering.

“Over the next three years we will continue to develop all three websites to ensure that we stay at the forefront of any new developments and technologies, and continue to provide the best possible experience for cricket fans and conference and events clients.”

Chris Pyatt, Co-Founder of Class Creative, said: “We are delighted to be the official digital partner of Warwickshire CCC. The club has a proud history, a passionate fanbase and shares our approach to innovation and technology.

“The digital landscape of how sports fans access, engage and share digital content is constantly evolving. Over the next three years, our mission is to drive online conversion and growth for the business across the three core brands.”

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