Growing a website database of over 70,000 plants

eMonocot is a online database of over 70,000 monocot plants. The website launched in 2012 and was a collaboration of institutions including the University of Oxford, the Royal Botanical Gardens at Kew, and the Natural History Museum.

The eMonocot board approached Class to help them develop a new brand identity and front-end website for the project.

The website pulled the data of over 70,000 monocots (grass and grass-like flowering plants) providing identification tools and information including habitat, life form, conservation status and links to DNA sequence data providers.

Class provided front-end web development teaming up with the University of Oxford development team who built the back-end of the portal. For the brand logo, we created a visual identity built around the concept of grass leaf plants and the collaboration of the three organisations to form a distinctive abstract element.