Digital expertise for a political expertise agency

Pagefield was looking for a digital partner who had experience building websites and online brands for PR agencies.

Pagefield is an independent communications consultancy specialising in integrated campaigning, public affairs and corporate communications. Class was selected to build the mobile responsive website and evolve their online brand. Pagefield appointed Class after being impressed with both the pitch and our recent work for the likes of Headland and The Clearing.

Our goal was to create a responsive website that was fresh, impactful, and helped better position Pagefield as a PR consultancy with deep agency, media and political expertise. To achieve this, and better showcase company culture, we commissioned our photography partner to capture their friendly team. The natural photos taken around the Pagefield ‘bunker’ showcase the inner workings of the business. Before the on-location shoot, we created and tested sample imagery to hone the style and art direction of website imagery.

For the brand, we ran a series of feedback workshops with the Pagefield team to nail down the essence of what the new logo should say.

The result? A crisp new font choice and colour palette that exudes political expertise. The leading colour, Pagefield Navy, formed the core of the new brighter palette. The secondary colour, Pagefield Mint, acts as an accent colour. To keep the new logo and  communications on brand we produced a brand guidelines document that showcases appropriate usage across digital, print and written communications.

The Pagefield website launched in 2019 and they were a great agency to work with. Our relationship as digital partner has gone from strength to strength and we continue to collaborate with the agency and their clients on digital projects.