Orchestrating Mizuno’s biggest global launches

We delivered a series of landmark campaigns for Mizuno across EMEA and the US, supporting some of the brand’s most important product launches to date.

The JPX 925 Hot Metal Family marked a major moment for Mizuno irons, with Class leading creative direction, campaign planning and all communications across EMEA. The campaign secured premium editorial placements and large-scale influencer engagement, driving standout visibility at launch.

Mizuno Week 2025 represented the brand’s largest-ever coordinated release: five products in five days across two continents. Tailored messaging for each product ensured maximum editorial and influencer impact. This momentum continued with the Mizuno Tour Truck, where Class managed full media rollout and event coordination, attracting top-tier journalists and leading UK publications.

High-end launches such as the Pro S-1 and The Foundry were supported with targeted, strategic PR across EMEA and the US, reinforcing Mizuno’s reputation for innovation. Mizuno Week 2026 delivered four major launches across three days, securing a coverage rate of 68% and 165 pieces of high-quality earned media and one of Mizuno’s strongest campaigns to date.