England Cricket asked Class to help design a new website for their recreational cricket initiative Play-Cricket.

Play-Cricket is a collection of online websites and apps that allows cricket players, teams and clubs to manage recreational games to enhance the cricket experience. Play-Cricket products host player data of 100,000 recreational cricketers and over 6,000 recreational clubs.

Designing the user’s journey through a website helps focus on calls to action and ensures that the design works for the audience. Class worked with the Play-Cricket team to create user flows and page structure across the website design. The new web design engages with different audiences acting as a gateway to Play-Cricket’s four core apps; Live, Scorer, PCS Pro scoring software, and Player Comms.

Play-Cricket continues to grow it’s following amongst the recreational cricket community. In 2019 the app topped over 160,000 matches totalling in excess of 100 million pages views.

Sports brand looking for a website?

We love partnering with sports brands. If you would like to work with us let’s have a chat.