Bentley Motors required a fluid and intuitive website that allowed team members to sign up for their annual global leadership conference.

Working in collaboration with Bentley’s events management agency, Top Banana, Class were tasked with developing a website with user-friendliness at it’s core. As a brand Bentley are constantly looking forwards and our approach to the website build mirrored this view. Once logged in users were taken to the platform’s dashboard where they were taken through a clear onboarding process. The onboarding journey prompted users to provide personal details including; passport credentials, airport arrival and departure times, accommodation locations and dietary requirements. The step-by-step signup and onboarding flow then asked users to select which parts of the event schedule they were attending.

All information entered on the website was emailed to the events management agency and stored securely in the website CMS. The website needed to be bi-lingual so we utilised the Polylang plug-in enabling multiple language versions of the website.

From content strategy to page design, we needed to retain the look and feel of the Bentley brand. The user interface strictly followed set guidelines including; logo, colours, typeface, and photography tone of voice.

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