Class will help you identify your customer journey, break down the user touch points, and establish where improvements can be made to your website. We’ll come up with multiple user tests to validate design and development choices that result in return on investment for against marketing spend.
We work with clients to improve their website’s conversion rates, helping them increase sales and grow their business. Based in Birmingham, we specialise in Conversion rate optimisation. We have over 12 years experience helping clients identify customer journeys, break down the user touch points, and establish where improvements can be made to their online customer experience.
We are the ideal partner for companies that:
We will work with you to establish commercial requirements and align them to goal tracking on Google Analytics. The combination of your business needs and Class’ design expertise will enable us to establish a hypothesis to each test.
We’ll produce a series of design prototypes for each test. Design updates could include; position of call to action elements, colour theory of call to action elements, imagery and graphics choice and IX elements such as modals and pop-ups triggered by user activity.
We use A/B testing software that enables us to run multiple website tests each month to determine the optimal experience for conversion. An A/B test is a randomised experiment using one variant on the page (A and B). An MVT test is Multivariate testing in which multiple variables are modified on the page.
The A/B testing software won’t declare an outcome unless an experiment has received data for at least two weeks so Class will leave the experiment running long enough to account for cyclical variations in web traffic. The experiment data will become available in Google Analytics and Class will present the findings back to you in an easy to understand report.
Class was setup in 2010 and all work is conducted in-house by our team of CRO specialist designers and developers at our Birmingham city centre office.
To learn more about us, how we work, and our existing conversion rate optimisation clients arrange a call with Chris our co-founder.
If you have a website that needs improving please get in touch.
With over 15 years of experience, we have helped over 350 companies to achieve their goals. Our team is ready to deliver incremental revenue to your business by uplifting your current conversion rate.
Feel free to contact us below. We’d be happy to help.
