GA4 is the latest version of Google Analytics, and it’s a game changer. If you’re not familiar with GA4, don’t worry – we’ll give you a crash course in everything you need to know. GA4 is built on a new model that focuses on engagement rather than page views. This means that you’ll be able to better understand how users interact with your site, and you’ll be able to see which content is most successful in driving engagement. GA4 also introduces some new features, like the ability to track cross-device conversions and granular attribution.

Introducing Analysis Hub

One of the most exciting new features of GA4 is the introduction of Analysis Hub. This is a central location where you can access all of your data analysis tools. With Analysis Hub, you can easily build custom reports and dashboards, and you can collaborate with other users to get insights into your data.

Cross-Device Tracking

Another great new feature of GA4 is cross-device tracking. This means that you’ll be able to see how users interact with your site across devices, and you’ll be able to track conversions across devices as well. This is a huge benefit for businesses that want to understand how their customers interact with their site, and it will allow you to make better decisions about your marketing strategy.

Granular Attribution

GA4 also introduces granular attribution, which allows you to attribute conversions to specific channels or tactics. This is valuable information that can help you understand which channels are most effective at driving conversions, and it can help you allocate your marketing budget more effectively.


Google Analytics 4 is a powerful tool that can help you understand your customers and make better decisions about your digital marketing strategy. If you’re not already using GA4, now is the time to upgrade. If you’re new to GA4, don’t worry – Class can help you get up to speed quickly so that you can start using it to its full potential before Universal Analytics is discontinued next year, on 1st July 2023.

If you’d like to discuss updating your website from Universal Analytics to GA4 arrange a call with Chris.

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